Meet Corina Avalos | Music & Radio Reporter, Up In the Mix

We had the good fortune of connecting with Corina Avalos and we’ve shared our conversation below.

Hi Corina, how do you think about risk?
I’ve noticed that my biggest growth opportunities have occurred when I’ve been at a crossroads between staying in a comfortable situation and stepping into the unknown. While a part of me understands that in order for a new reality to emerge, one must let go and grieve the old self.

When I first decided to pursue my creative interests as a music journalist, I had to remind myself that I wasn’t confined to the box the music industry was trying to place me in. Although understanding the business side of recorded music comes naturally to me, it’s not my sole expertise. I continually remind myself that I am multifaceted and don’t require anyone’s co-sign for skills I know I possess.

From an outsider’s perspective, my peers might question why I’d want to pivot from a stable, well-paying role in the music business to an ever-evolving, less stable path in journalism. I believe that being passionate about what you do is crucial for longevity; otherwise, burnout is inevitable.

Money may bring happiness for the first few years, but it eventually reaches a ceiling. Don’t wait until you reach that point.

Alright, so let’s move onto what keeps you busy professionally?
Up In the Mix was conceptualized from my love for music and radio.

After high school, I pursued Broadcast Journalism and obtained my Associate of Arts degree in Radio in 2013. However, I knew there was more to explore in the industry, so in August of that year, I made the decision to continue my studies at Belmont University in Nashville, TN. It turned out to be the best decision I ever made.

It felt as though the universe had aligned everything for me, and I was simply along for the ride.

By December 2015, I had graduated with my Bachelor’s in Music Business, with a focus on Audio Production. Feeling as well-rounded as one could be, I was ready to hit the ground running, and that’s exactly what I did.

Over the past nine years, I’ve had the opportunity to work in Christian radio, radio promotions, music licensing/sales, and artist royalties. Along the way, I learned a lot about myself and the roles that were meant for me, and vice versa. While getting my foot through the door was one thing, staying prepared was imperative. At the end of the day, there is always someone willing to do the same job for less money.

One thing that has kept me sane throughout the years, besides my passion for music, is my genuine advocacy for artists, producers, and creatives in recorded music. I want them to know that they have an ally working behind the scenes, communicating to decision-makers anything that could be improved or optimized for the greater good.

Regarding my efforts with Up In the Mix, I look forward to having compelling conversations with the individuals creating the music and the industry professionals pushing the envelope. It is always my objective to continue highlighting what is happening in the space, as well as where the music industry is heading.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
Giving folks an itinerary really comes down to what they like and want to prioritize during their visit but I suppose I can give a few general spots I believe are a must (outside of Broadway.)

The most fun places for libations are Old Glory, E3 Chophouse, BarTaco, Rose Mary & Beauty Queen, Pearl Diver, and Attaboy, just to name a few.

For food, I highly recommend Mas Tacos for both delicious food and drinks, Bite a Bit Thai & Sushi, and Grillshack Fries & Burgers. However, I’m also a big fan of food trucks. Don’t sleep on Tako Loko in Donelson and Constant Smoke BBQ in Hermitage.

When it comes to things to check out, I’d suggest visiting staple spots such as Centennial Park, Radnor Lake, and even the gorgeousness that is the campus at Belmont University.

The Shoutout series is all about recognizing that our success and where we are in life is at least somewhat thanks to the efforts, support, mentorship, love and encouragement of others. So is there someone that you want to dedicate your shoutout to?
I genuinely believe that I would not be where I am today without the support of my family. I consider myself blessed to have been born into a family with two of the most supportive parents and grandparents. The earliest and most profound influence in my life was my grandfather, Papa Pifanio, who introduced me to his love for music when I was just a itty bitty. He would often sing and play his guitar, sharing his passion with us, whenever he wasn’t working tirelessly in the fields to provide for my grandmother back in Mexico.

I like to believe that like his love for Music.. I also inherited his strong work ethic from him. He worked his farm lands until his transition, just a few months shy of his 92nd birthday.

I miss him dearly, but I find solace in knowing that he is watching over me from Heaven, cheering me on just as he did when he was here with us.

Website: www.upinthemixture.com

Instagram: https://www.instagram.com/cori.gunz/

Linkedin: https://www.linkedin.com/company/upinthemix/

Twitter: https://twitter.com/reverb_60dBs

Facebook: https://www.facebook.com/upinthemixture

Youtube: https://www.youtube.com/channel/UCAcED46ijIhWVCa5nwCGhzQ

Other: https://www.instagram.com/upinthemixture/

Image Credits
Ambrie Schumacher