In our view, values and principles are the foundation upon which our lives, careers and relationships are built. So, we asked folks we admire to open up to us about the values and principles that matter most to them.

Aeo Tyler | Musician / Story Teller / Designer

To me authenticity is the most important thing. Everything else grows from there. No matter what I do I would never want to succeed by being anything other than myself. If someone is inauthentic and dishonest they can still grow but they’ll lack trust for those around them because they know that they themselves aren’t trustworthy.  Read more>>

Rof Roc | Journalist & Contents Creator

Values form the core principles that guide our actions, decisions, and behaviors and the ones that matters to me are honesty, integrity, respect, kindness, empathy, fairness, responsibility, and more. Read more>>

Alicia HIll | Founder | A.C.G. Brand Management LLC

When I thought about the core values for my professional identity, I thought about how I wanted my company to reflect and align with my personal beliefs and values. Five words came to mind: professional, polite, precise, polished, and prepared. Read more>>

Nicolette Maio | Farmer, Forager & Chef

The foundation of Nico’s Wild Kitchen rests in honoring nature and the seasons. As a farmer, forager and chef, I work in rhythm of the seasons. I believe that connecting to seasonal foods is a way to become more insync with the environment we live in. Read more>>

Lamon Johnson | Standup Comic

I value personal connection over everything else. Comedy is about connecting to people as quickly as possible on a personal level. Read more>>