Every overnight success we’ve seen has been years in the making. And those overnight successes are rarely because of an amazing idea or a stroke of luck. We asked some of our favorite folks from the community about what characteristics are at the heart of their success story?

Natalie Jean | Natalie Jean I Artist & Influencer

The most important factor behind the success of my brand is authenticity. I believe that fans want someone that they can relate to. I think that writing songs about real experiences, can help others in their own lives.  Read more>>

Tiarica Randle | Herbalist & Community Socialist

The most important factor behind our success, is punctuality, and the desire to appease. With many wholistic companies on the rise, it is important that going into year 8, we continue to keep our tea lovers first. We are always looking into ways to incorporate herbs and fruit into daily regimes. Read more>>

Maddie Humbert | Digital Creator, BNA Best Bites

The most important factor is consistency. I believe that if you have a vision or a driving force continuously pushing forward with that and not wavering is key. There have been times where I don’t feel particularly inspired and I think that can be hard with continuous ideas/output. Read more>>

Ingrid Reyes | Co-Founder/CEO, Americas of M&A Creative Agency USA – An Advertising Trailblazer

The most pivotal factor behind my success in the advertising industry, particularly in establishing and growing my own ad agency specializing in the beverage industry, has been a combination of strategic vision, adaptability, and a relentless commitment to innovation. Read more>>

Marcel P. Black | Husband/Father/Emcee/Facilitator/Hip-Hop Educator

The most important factor behind my success is that I love what I do so much that I’m willing to put the time into to be great. I always believed if I stayed true to my personal values, culture, & craft, that what everyone else says or does doesn’t matter. Read more>>

Dr. Tamara Johnson | Celebrity Hairstylist/Realtor/Hair Oil Inventor

The key to the success of my brand achievements lies within my unique approach towards understanding and catering to consumer/clients needs and desires, By constantly pushing boundaries through technological advancements as well as incorporating environmentally conscious practices wherever possible. Read more>> 

Yahya Alshawi | Real Estate Mogul & Architect Engineer

The paramount catalyst propelling the ascendancy of my real estate enterprise lies in an unwavering commitment to an ethos of excellence and innovation. In the dynamic realm of real estate, where nuances of market trends and client expectations evolve incessantly, our success is fundamentally anchored in our adaptability and foresight.  Read more>>

Cortney McMahon | Healer Teacher Creator

Listening. I learned a long time ago that a leader’s most important job is to listen to the people. If there weren’t cares and concerns from the public than there’d be no such thing as leaders. The same goes for business, regardless of brand. Read more>>

Kylie Nugent | Resin artist

I think the most important factor behind my success is working to my own tastes. So many times we get caught up what other people think of our work, or what other people may like to see. That awareness may sometimes lead to a creative block when trying to figure out what direction to take with our projects.  Read more>>

Kimberly Jackson | Faith Based Certified Clarity Coach

The most important factor behind my success/ the success of my brand has been “Authenticity.” My showing up in spaces where I am open and transparent has been the thing that connects me with others and help them navigate through the things they are experiencing. Read more>>

Jaycee King | Country Artist

I think personally it would be to fact that everything is so true and real to me, the songs, the look and the attitude is deep down the real me. Read more>>

Trevor Toms | Songwriter, Performer, Business Owner

The most important factor behind my success as an artist running my own business is building a brand that is recognizable, captivating, fun, and unique. There are so many artists that fail to identify and capitalize on what makes them different from the thousands of others seeking an audience.  Read more>>

Brandon Russell | Artist & Clothing Brand Owner

The most important factor to me is my authenticity and great relationships due to networking! Your net worth is as big as and successful as your network. My story is real and captivating. Once someone sees the motion of my brand, and then speaks to me, it all becomes full circle for them. Read more>>

Stefanie Ruth | Reiki Master & Spiritual Coach

I think the most important factor behind my success, and the success of my brand, is that I focus on doing the inner work before doing the external work. As a Reiki Master and spiritual coach, I know that “the work” starts with me. I need to be the best version of myself so I can help others become the best version of themselves. I need to flourish and heal so I can help others flourish and heal. Read more>>

Andy Elliott / Liam Nash | Founders of the Man to Man Podcast

The key thing driving our success is a mix of factors that come together to keep us growing. Much like any startup, establishing a foundation and defining our identity was paramount. Starting as a basketball podcast exclusively focused on the NBA, we identified our target audience and delved into questions about reaching them effectively. Read more>> 

Rebecca Lane | Executive Skincare Consultant

My Salvation is by far the most important factor behind any & all success I’ve had in my life. Without God nothing I have accomplished would’ve been possible! He has been by my side through the darkest & the brightest of times, & I am beholden to Him! Read more>>

T. I. | Social Media Influencer & Sports Writer

Let’s delve into the concept of success—it’s not a solo endeavor but the outcome of various elements working together. Practically speaking, achieving success involves finding a balance. Imagine this: understanding yourself as well as, if not better than, your intended audience. Read more>>

Mandy Brooke | Entertainer & Content Creator

The most important factor behind my success is literally not giving a single f*ck. Early in my entertainment career, I REALLY cared what people thought. I constantly fit myself into boxes to appease Nashville music execs and publishers. I thought if I could be palatable, I would succeed.  Read more>>

Sarah Lightman | Recording Artist/Singer-Songwriting

The most important factor behind the success I’ve had so far would be consistency and integrity. I would say I’ve been learning the definition of those things time and time again because the demand for content is so high, and with technology people don’t have the biggest amount of patience or attention span.  Read more>>

Kristen Nicholson | Founder

The most important factor behind the success of the Urban Sweat brand is hands down community. Whether it’s our guests who choose us to be their sanctuary of wellness, or we’re partnering with health focused brands to bring awareness that self-care is healthcare. Read more>>