We’ve always believed that forming a strategy is impossible until your clear on what your values and principles are. Without values and principles to guide you, making decisions can seem impossibly difficult. Given how important setting values and principles is to decision making we asked folks we admire to tell us about the values or principles that matter most to them.

Claritha Henderson | Infused Treatmaker & CPhT

The importance and protection of internal peace by any means necessary no matter how that looks to anyone else. I have been on a spiritual journey for about 3 years now and the one thing that matters most to me is only surrounding myself with those who share the same principles in both my personal and professional life. Read more>>

Kevon Thadonn Butler | CEO OF VENOM CLOTHINGG

The principle that matters most to me is quality. Whether it’s creating hairstyles, clothing brands, or spreading the word, having quality is the best principle to uphold. Read more>>

Jye | Artist

Wonder. Followed closely by Community. Sharing experience has been my primary struggle and desire in life. Art has given me a way to communicate that gets directly to the point. I found many wondrous things in the world, and want to experience them with others. I have found this wonder even in very difficult circumstances. Read more>>