Meet Ingrid Reyes | Co-Founder/CEO, Americas of M&A Creative Agency USA – An Advertising Trailblazer

We had the good fortune of connecting with Ingrid Reyes and we’ve shared our conversation below.

Hi Ingrid, what do you attribute your success to?

What do I attribute my success to? Well, as a Latina minority woman who arrived in the United States at the age of 15 without speaking English, I’ve always been driven by a deep desire to make the most of the opportunities this country offers. Climbing the corporate ladder wasn’t easy, but it was certainly worth it. I believe my success is the result of a combination of hard work, dedication, and an unwavering focus on my goals.

Throughout my journey, I’ve faced challenges that tested my resolve, but I’ve always relied on my passion and determination to push through. There were times when sheer willpower was the only thing keeping me going. But through it all, I held onto the belief that anything is possible with perseverance.

One of the things that brings me the most joy is the opportunity to pay it forward. Mentoring others, especially those who remind me of my younger self, has been incredibly rewarding. I hope to inspire them to believe in themselves and to see the potential within them, just as others once did for me. My greatest hope is that they, too, will pass on the torch of guidance and support to the next generation of aspiring leaders. After all, the best way to honor my own journey is to help others navigate theirs.

Can you give our readers an introduction to your business? Maybe you can share a bit about what you do and what sets you apart from others?

I’m Co-Founder/CEO, Americas, of M&A Creative Agency USA, an award-winning, full-service advertising agency that launched in the US in 2021. The firm specializes in the alcohol beverage and food sectors and has offices in the United States, in Napa Valley, Los Angeles and New York, in Europe, Lisbon, where our headquarters are, we also have an office in Bordeaux, France.

Our work is disruptive and iconic; they’ve established new trends in an industry that is highly conventional by utilizing creativity, innovation, and technology. We’ve accomplished many firsts, our work reflects the DNA of the brands we work with, through our creativity and artistry which connects our client’s brands with the consumers, led by our creative process, design, culture, technology, and heart.

M&A Creative USA is more than just a team; we’re a passionate group of storytellers, innovators, and brand enthusiasts who thrive on crafting compelling narratives for the beverage industry. At our core, we stand for the seamless fusion of creativity and strategy, bringing brands to life through captivating campaigns that not only resonate but also leave a lasting impact.

Any places to eat or things to do that you can share with our readers? If they have a friend visiting town, what are some spots they could take them to?

Absolutely, Nashville is an incredible city to explore, especially for a first-time visitor! For people like me who are foodies and wine lovers, Nashville offers an array of culinary delights and excellent wine selections to indulge in. Here’s a weekend itinerary tailored to your tastes:

Friday:

Morning:

1. Arrival and Check-In: Get settled into your accommodation, preferably a cozy boutique hotel or a trendy Airbnb in a central location.

Afternoon:

2. Lunch and Wine Tasting: Start your culinary journey with a leisurely lunch paired with wine at a local winery. Arrington Vineyards, just outside of Nashville, offers picturesque views and a variety of wines to sample.

Evening:

3. Dinner at a Farm-to-Table Restaurant: Treat yourself to a farm-to-table dining experience at a restaurant like Rolf and Daughters or The Farm House. Indulge in locally sourced ingredients paired with carefully curated wine selections andwhile enjoying live music performances by local artists while dining.

Saturday:

Morning:

1. Brunch: Begin your day with a decadent brunch at a restaurant known for its inventive dishes and extensive wine list. The Treehouse Restaurant or Le Sel are excellent choices, andwhere you can listen to live acoustic music as you dine.

Afternoon:

2. Food Tour: Embark on a guided food tour of Nashville’s culinary scene. Sample a variety of dishes, from hot chicken to gourmet desserts, while learning about the city’s food culture and history,with stops at eateries featuring live music performances by local musicians.

Evening:

3. Progressive Dinner: Experience different genres of live music as you enjoy a progressive dinner across Nashville’s diverse neighborhoods. Start with appetizers at The Southern Steak & Oyster, move on to Husk Nashville for the main course, and finish with dessert at City Winery Nashville.

Sunday:

Morning:

1. Cooking Class: Start your day with a hands-on cooking class focused on Southern cuisine and wine pairing at The Nashville Food Project. Learn new culinary skills while enjoying delicious food and wine in a fun and interactive setting all while listening to live performance by talented musicians.

Afternoon:

2. Winery Tour: Spend the afternoon touring a nearby winery, such as Belle Meade Winery or City Winery Nashville. Learn about the winemaking process, sample different varietals, and enjoy the scenic surroundings.

Or Live Music Brunch: Wrap up your weekend with a live music brunch at The Listening Room Cafe, where you can savor delicious food and wine while listening to talented musicians perform.

Evening:

3. Farewell Dinner: End your weekend with a memorable farewell dinner at a fine dining restaurant specializing in gourmet cuisine and exceptional wine pairings. Husk Nashville or The Catbird Seat are excellent choices for a celebratory meal.

Enjoy every delicious moment!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?

Absolutely, without a doubt, my shoutout goes to my incredible mother. She is the unsung hero in the narrative of my success. Her strength, determination, and fearlessness have been a guiding light throughout my journey in my life throughout all my professional and personal phases.

My mother played a pivotal role in shaping my mindset, instilling in me the belief that fear should never be a barrier to pursuing my dreams. She taught me to be fearless, urging me to break free from societal constraints related to gender, color, or any other limiting factors. Her unwavering support and encouragement have been the bedrock upon which I built my life, my career, empowering me to forge my own path from starting out at boutique agencies, to global conglomerates, and eventually to the establishment of my businesses.

In every challenge and triumph, my mother’s lessons resonate, reminding me to embrace opportunities, face adversity head-on, and persist in the pursuit of my goals, of my dreams. She is the embodiment of resilience, and her influence has been the driving force behind my ability to navigate the competitive landscape of the advertising industry with determination and grace.

So, to my mother, a true source of inspiration and strength, this shoutout is dedicated to you. Thank you for teaching me the invaluable lesson of fearlessness and for being the unwavering support that has propelled me to where I am today.

Website: https://www.macreativeusa.com/

Instagram: https://www.instagram.com/delicious_journey_/?hl=en

Linkedin: https://www.linkedin.com/in/ingrid-reyes-ceo-americas-macreativeagencyusa/

Twitter: https://twitter.com/IngridButterfly

Image Credits
M&A Creative Agency Ingrid Reyes