Meet Deirdra Massey | BeautiNU Brand Story

We had the good fortune of connecting with Deirdra Massey and we’ve shared our conversation below.

Hi Deirdra, how did you come up with the idea for your business?
The vision behind starting Beautinu came from a deeply personal and practical place. Initially, my partner, Niesha Branch, and I began selling body oils, driven by a passion for providing high-quality, affordable products that people could trust. The journey evolved when I saw an opportunity to create all-natural beard products, inspired by my brother’s needs—because self-care should look and feel great for men too.

From there, the brand took another meaningful turn when I developed our body butters. My daughter’s struggle with eczema motivated me to formulate something gentle yet effective for sensitive skin. Every product we create comes from a place of love, intention, and a commitment to making self-care accessible for everyone. That’s the energy behind Beautinu—personal connections, real solutions, and a lot of passion!

Let’s talk shop? Tell us more about your career, what can you share with our community?
I’m someone who’s always believed in turning challenges into opportunities. My journey is rooted in faith, determination, and a commitment to creating meaningful solutions for people. What sets me apart is my ability to connect deeply with the needs of my customers, creating products that are personal, purposeful, and effective. I don’t just make products; I craft experiences inspired by real stories—like developing body butters to address my daughter’s eczema or beard care products with my brother in mind.

I’m most proud of the impact Beautinu has had on people’s confidence and self-care routines. Seeing how our products genuinely help others is the greatest reward and keeps me excited to grow and innovate.

Professionally, the path hasn’t been easy. I’ve faced doubts, setbacks, and the pressure of building a brand from the ground up, but I overcame it by leaning on faith, my supportive circle, and a lot of trial and error. One of the biggest lessons I’ve learned is that persistence and authenticity are everything. You can’t skip the work or compromise on your values.

What I want people to know most about me is that I’m just like them—a person with a dream, a purpose, and a drive to make a difference. BeautiNU is more than a brand; it’s a testament to resilience, faith, and the power of community.

If you had a friend visiting you, what are some of the local spots you’d want to take them around to?
I actually love doing this a few times a year! Whether it’s family or a close friend coming for a visit, I take pride in curating a memorable weekend. One of my biggest achievements, aside from BeautiNU, is our digital magazine *Love of Food*, so naturally, food and drinks are always a centerpiece. When hosting, I make sure the weekend is filled with incredible meals, vibrant cocktails, and experiences that showcase what Atlanta is all about—whether it’s sightseeing, exploring a great outdoor event, or soaking in the city’s unique vibe. It’s all about creating moments people won’t forget!

Shoutout is all about shouting out others who you feel deserve additional recognition and exposure. Who would you like to shoutout?
God holds His rightful place at the center of my life and decision-making, guiding every step of this journey. My family and close friends have been my rock throughout this process—my biggest supporters and honest product testers. Their encouragement and feedback have been instrumental in bringing Beautinu to life, ensuring every product reflects love, faith, and quality.

Website: loveoffoodguide.com & www.beautinu.com

Instagram: @beautinu2 @loveoffoodguide

Facebook: @beautinu2 @loveoffoodguide

Image Credits
John Nalls