Meet Arnika Carter | CEO of Loaded Juice

We had the good fortune of connecting with Arnika Carter and we’ve shared our conversation below.

Hi Arnika, how do you think about risk?
If I did not take a risk to start my business, I would not be where I am today. I know I have way more ahead of me to accomplish, but you have to start somewhere. When I started my cold pressed juice business, people were interested in my juice and wanted to try it. Although people were excited about my business, I think there were people around me that didn’t realize how serious I was about it. I mentioned things about expanding my business by selling online and purchasing a food truck; but I think that risk was too far fetch for people around me to think it was possible. How I see it is if I don’t take a risk on myself now, I will never know the potential I have with being successful in what ever it is. I worked really hard to get my business in front of people in 2023. I did that by going to as many festivals and events I could with just my tent and table. I presented my business branding, gave samples, and sold as many juices as I could. When 2024 got here, I purchased my first food truck. Without taking the risks that I have, I would not have made the progress I have in such short time.

What should our readers know about your business?
I believe what sets Loaded Juice apart from other businesses is the mission we have to encourage people to think about their health choices. We provide food and beverages that are healthier alternatives to most things that we eat and drink. The choices we make daily are very important when it comes to your future. We are very proud of opening our first food truck last year. You don’t see a lot of health food trucks, and we are so glad to bring that option to our community. It has not been easy owning Loaded Juice. As the owner, I am still working a full time job and that gets challenging sometimes. The positive reviews and feedback I get from customers is what keeps me going. I’ve learned that no matter how difficult things get, there is a bigger vision that you are chasing. You can not reach your ultimate goals if you quit, so you have to hang in there. When you see Loaded Juice, you see a vibrant brand that delivers healthy and tasty products. Most people are very intrigued when they see our brand, and they are even happier when they try our products. We can’t wait to expand our audience to different cities and states.

Let’s say your best friend was visiting the area and you wanted to show them the best time ever. Where would you take them? Give us a little itinerary – say it was a week long trip, where would you eat, drink, visit, hang out, etc.
I currently live in Jackson, Tn but I travel to Memphis, TN often. I would take my friend to eat at Black Smith restaurant in Jackson and to bowling at Hub City Brewing. We could also go to Crown Winery in Humboldt, TN for a wine tasting and pizza. On a day that we have time, we can drive to Memphis to eat at Venice Kitchen and enjoy some time at Shelby Farms. We can grab coffee and a snack from Crazy Gander in downtown Memphis and walk by the river to see the bridge and great views.

Who else deserves some credit and recognition?
Before I even started my business, my fiancé (Devanté Douglas), encouraged me to started sharing/selling my juices with people because of how good they were. Originally I thought I had no interest in selling anything. When I got over that hurdle and started my business, I could see how much people loved Loaded Juice. His encouragement was the start of something great and I didn’t even know it.

One of my business coaches, Christan Byars, helped me all along the way of starting my business. If it wasn’t for her, I wouldn’t have had my ducks in a row like I did. I thank her so much for her help.

Lastly, my business coach, Lisa Brown, gave me guidance when I was a part of a business competition called Scale Up Kitchen. She gave me a lot of confidence in knowing how far I could take my business. I appreciate her for that.

Website: https://www.loadedjuice.store/

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